22–23 Mar 2025 122 days to go! #GetOutside Tickets

Contact

For ticket enquiries, please email [email protected] or ring 0203 827 1999

Our office hours are Monday to Friday 09:30-17:00 and our phone number is 0203 770 9303.

For exhibiting, sponsorship or sales questions please get in touch here.

Raccoon Events is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. The team at Raccoon Events is small, but has a wealth of event experience – collectively over 80 years of organising exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Outdoor Expo.

Please contact us and let us know what you think!

addie brake

Event Director

Addie is the Event Director at Raccoon Events. After spending 7 years working for The NEC she joined Raccoon Events to work as an organiser, launching a successful portfolio of consumer shows.

She loves being involved in shaping and building the foundations of successful community focussed exhibitions.

Email Addie for commercial or sales enquiries

Nathalie Davies

UK Managing Director

Nathalie is UK Managing Director at Raccoon Media Group. She has worked in the events industry for the since 2005, running events in a variety of sectors including technology, marketing, building services and franchising. She joined the Raccoon team in 2021 when they only had 1 show which was The National Running Show, she has enjoyed helping the business grow their events and launch new ones.

She is a big fitness fan, loves to run, do Pilates and ski in the winter season. When she is not working in the events world she is a busy mum to 2 kids.

Email Nathalie for commercial or sales enquiries

Hannah Hopwood

Senior Marketing Manager

Hannah is the Senior Marketing Manager for the National Running Show and the National Outdoor Expo. With years of experience, she has managed a variety of marketing campaigns for B2B and B2C events. Hannah loves creating partnership opportunities and organising successful community-focused events in the health and well-being sector. Outside of work, Hannah enjoys spending time outdoors, especially on the beach with her husband and three children.

Email Hannah for marketing enquiries

Kate Jamieson

Head of Content

Kate has over 20 years’ experience in the world of Publishing, Marketing and Communications. Passionate about sport and activity in all its forms, she loves to run (especially with her dog), and is enjoying dabbling in longer distances and trail running after being a staunch road runner for many years. Kate is always up for a fun challenge or adventure, and will often say yes first, then work out how later!

Kate’s favourite part of her role is connecting with people and communities across all shows to hear their inspiring stories and achievements. It’s also a great way to find out about more adventures! 

Email Kate for speaking enquiries

ben Yeo

Marketing Manager

Ben is a Marketing Manager at Raccoon Media Group. After recently graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly and has recently completed his first marathon.

Email Ben for marketing enquiries

tom keating

Sales Manager

Tom is the Sales Manager for The National Outdoor Expo and Outside & Active, our digital marketing solution. Bringing his experience in sales management in retail and gyms, he is enjoying the challenge within the events industry. Tom enjoys lifting weights and keeping fit, when he is not working you will find him being a busy dad to 2 children, at the gym or performing in a play.

Email Tom for sales enquiries

Mike Seaman

CEO

Mike has worked in the exhibition industry since 2003 and is a huge advocate for the power of live events. He founded Raccoon in 2016 with the aim to create a business that supports passionate, self-identifying communities through live events. 

In his spare time, he is a father to two awesome kids, and a keen runner, having recently completed his fourth 100-mile ultramarathon. 

Mike also sits on the board of the Association of Event Organisers.

Email Mike for general information, exhibition and sponsorship

Sarah venables

Sales Executive

Sarah is Sales Executive on the London Snow Show, focussing on connecting exceptional brands with our audience. With 11 years of experience across sales, hospitality and teaching outdoor activities. Outside of work Sarah is a dedicated mentor and events coordinator for a voluntary hiking group, advocating for healthier lifestyles. She loves climbing mountains, paddle boarding, camping, traveling, and going to country gigs.

Email Sarah for marketing enquiries

Maelstrom event solutions

Operations Team