Contact - National Outdoor Expo

Raccoon Events is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. The team at Raccoon Events is small, but has a wealth of event experience – collectively over 80 years of organising exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Outdoor Expo.

Please contact us and let us know what you think!



Esther Beale

Event Manager

Esther is the Event Manager for The National Outdoor Expo. She has worked in the events industry for the past 18 years, running b2b shows across foodservice and healthcare. She is excited to now be working on a launch event which promotes wellbeing in such a positive consumer space. When not working, she enjoys long walks with her two dogs and exploring other parts of the world.

Ashley Cox

Senior Marketing Manager

I’m Ashley, Senior Marketing Manager at Raccoon Events. I have over 14 years’ experience in the world of Marketing, PR and Communications working across the consumer and corporate sectors. I am an avid runner (as long as it’s not raining!) and love being able to merge my passion with my career at The National Outdoor Expo.

Mike Seaman


I'm Mike, and I’m a keen runner and outdoor enthusiast. I can regularly be found running on the trails in the Surrey Hills and enjoy any form of outdoor exercise. I’ve completed several marathons, a few ultra-marathons and other challenges such as the 3 peaks. I am passionate about sustainability and being active.

Addie Brake

Commercial Director

I'm Addie, Commercial Director at Raccoon Events. I spent 7 years working for The NEC and so it's been an exciting challenge over the last 3 years to work as an organiser launching a successful portfolio of consumer events. It's been great shaping The National Outdoor Expo with new exhibitors and sponsors.

Verity O'Brien

Head of Content

I'm Verity the Content Producer and speaker manager for The National Outdoor Expo. I have been working in the world of PR, client and social media management for several years. When I'm not working I'm mum to 2 little ones who keep me very busy!

Jo Tyler


I’m Jo, Chief Marketing Officer for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, my specialty is launching new products and enhancing user experience. In my spare time I also run to keep fit (with the occasional half marathon) and love enjoying the great outdoors with my husband and two kids.

Maddy Seaman

Finance Director

I’m Maddy wife/partner in crime to Mike the CEO of Raccoon Events. When I’m not looking after our two crazy kids I’m busy working as a professional photographer and managing the finances on The National Outdoor Expo.

Maelstrom Event Solutions

Operations Team

Maelstrom Event Solutions offer clients a one-stop event management service from initial planning right through to post event analysis. We have many years experience of organising and managing exhibitions, conferences and other events for organisers, associations and corporate clients.

Dominic Brown

Marketing Assistant

Dominic is the Marketing Assistant at Raccoon Events working across all shows. He is a keen sportsman and gym-goer with a background in promoting the benfits of physcial activity to mental health and wellbeing. Dom is the go-to for anything social media!

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Our Awards

We are thrilled to have received the following awards:

AEO Awards 2021
Best Consumer Show Activation WINNER