22–23 Mar 2025 279 days to go! #GetOutside


For ticket enquiries, please email [email protected] or ring 0203 827 1999

Our office hours are Monday to Friday 09:30-17:00 and our phone number is 0203 770 9303.

For exhibiting, sponsorship or sales questions please get in touch here.

Raccoon Events is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. The team at Raccoon Events is small, but has a wealth of event experience – collectively over 80 years of organising exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Outdoor Expo.

Please contact us and let us know what you think!

Tom whitfield

Event Manager

Tom is the Event Manager for The National Outdoor Expo. He has worked in the sports industry for the past 28 years, Working with a number of brands throughout the outdoor sector. He is excited to now be working on the National Outdoor Expo which promotes a wide range of activities in such a positive consumer space. When not working, he enjoys Triathlon, particularly Long course racing. Walks in the Mendip hills, coaching the local ladies football team & generally being outdoors as much as possible.

Email Tom for commercial or sales enquiries

Hannah Hopwood

Senior Marketing Manager

Hannah is the Senior Marketing Manager for the National Running Show and National Outdoor Expo. With years of experience, Hannah has worked across a range of social media campaigns for B2B and B2C events, as well as a number of community projects. When Hannah isn’t working she loves running (pretty slowly) in the countryside and swimming in the sea.

Email Hannah for marketing enquiries

Nathalie Davies

Managing Director

I’m Nathalie, Managing Director for The National Running Show, Run Show USA, National Outdoor Expo & National Equine Show. I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising. When I’m not working in the events world I am a busy mum to 2 little ones.

Email Nathalie for commercial or sales enquiries

Kate Jamieson

Head of Content

Kate is the Head of Content for Raccoon Events. She has over 20 years’ experience in the world of Publishing, Marketing and Communications. Passionate about sport and activity in all its forms, she loves to run (especially with her dog), cycle and is always up for a fun challenge.

Email Kate for speaking enquiries

ben Yeo

Senior Marketing Executive

Ben is a Senior Marketing Executive at Raccoon Media Group. After recently graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly and has recently completed his first marathon.

Email Ben for marketing enquiries

tom keating

Sales Manager

Tom is the Sales Manager for Outside & Active and the National Outdoor Expo. With many years experience in sales he is looking forward to the new challenge within the events industry. Tom enjoys lifting weights and keeping fit, when he is not working you will find him being a busy dad to 2 children, at the gym or performing in a play.

Email Tom for speaking enquiries

Mike Seaman


I’m Mike, and I’m a keen runner and outdoor enthusiast. I can regularly be found running on the trails in the Surrey Hills and enjoy any form of outdoor exercise. I’ve completed several marathons, a few ultra-marathons and other challenges such as the 3 peaks. I am passionate about sustainability and being active.

Email Mike for general information, exhibition and sponsorship



I’m Jo, Chief Operating Officer for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, my specialty is launching new products and enhancing user experience. In my spare time I also run to keep fit (with the occasional half marathon) and love enjoying the great outdoors with my husband and two kids.

Email Jo for marketing enquiries

Maelstrom event solutions

Operations Team

Maelstrom Event Solutions offer clients a one-stop event management service from initial planning right through to post event analysis. We have many years experience of organising and managing exhibitions, conferences and other events for organisers, associations and corporate clients.

Email Maelstrom for any operations/on-site enquiries