LifeJacket is an active, outdoors brand for men and women who are uncompromising about the kit they use. We want to encourage people who love to be outdoors to protect their skin every day, be healthy and do what they love. Inspired by personal experience, our mission is to halt the increase in skin cancer, rates of which have doubled in the last 20 years and are forecast to double again in the next 20.
Developed and made in the UK with industry experts, our high performance wash bars, anti-chafe, moisturisers, sunscreens and UPF apparel are used and stress-tested by pro athletes, Olympians, sports teams, the military and everyday folk (like us).