22–23 Mar 2025 338 days to go! #GetOutside

Dan Stanley

Dan Stanley is a retired award-winning senior Army commando, a key decision maker in a multi-million-pound service business and a former national sporting champion in indoor rowing. He is also an expert in men’s development and performance. After the birth of his first child, Dan experienced a midlife crisis. His life situation forced him to accept his failings as a man and become a better version of himself. He embarked on a journey of introspection, personal growth and deliberate action to become an emotionally aware yet resilient and assertive man. His journey was turbulent but transformative; he turned his midlife crisis into a midlife transformation.Years later, leveraging his own experience, Dan founded BetterMen, a coaching practice working exclusively with men. In this role, he has coached hundreds of clients, helping them improve their wellbeing, relationships and lives. His work has empowered clients to change or re-ignite their careers, save their marriages, exit businesses for seven figure sums and gain investment in the BBC’s Dragon’s Den. Additionally, Dan is the facilitator of Men & Mountains, a men’s walking community with hundreds of members across the UK. He works as a wellbeing ambassador for Project RECCE, a charity that supports the successful transition of military veterans into sustained employment within the construction industry.


Dan contributes frequently to national publications such as Men’s Fitness and Muscle and Health magazine.