Raccoon Events adds The National Equine Show to its rapidly growing portfolio of sports consumer events in the UK and the USA. The event will be a home for equestrians, providing a luxury retail experience, a first-class speaker line-up and experiential features in a premium environment.
The show will take place on the 4-5 March 2023 at the NEC, Birmingham set across two-days it will host 135 brands over an 8,000 space presenting all the brands that any show jumper, dressage, jockey, eventer or every day horse rider could want to see. The show will provide retailers with the perfect opportunity to speak directly to 10,000 equestrians helping them to select the right equipment and clothing for the season ahead, in and out of the arenas.
Event Director, Liz Ormesher who is a lifelong horse lover said: “After months of research and due-diligence we have found the perfect event model to support the equestrian community, there was a need for us to create a premium shopping experience where retail wasn’t fitted in around the horse shows. Secondly, the important conversations in the equine world, such as horse and riding well-being, safety, DE&I and sustainability, that need to be discussed on a bigger platform. Thirdly the calendar was missing an event in March to get people ready for the season ahead. So that’s exactly what we’ve created.”
The event is already breaking records for the number of brands confirmed in pre-launch stage and Liz continues, “The response has been incredible and we are delighted to already have a host of key partners and supporters lined up for the event including, British Equestrian Trade Association (BETA) and the British Equestrian Federation (BEF) and we’ll be working with them closely throughout the year on data projects to fill the national statistic gaps we have across the sport in general and within the different disciplines.”
The three stages will play host to some of the sport’s biggest names including – Charlotte Dujardin, Carl Hester, Esme Higgs , Lydia Heywood, Alex Huan Tian, Piggy March and Khadija Mellah with more of the most well-known eventers, dressage, show jumpers, influencers, who will be sharing educational advice, skills and insight, expected to be announced in the coming months.
As well as the Inspiration Stage there will be a Skills & Safety and Yard Facilities stage, providing new and experienced horse owners and riders with an armoury of information and advice to get started or advance in their chosen horse discipline. There will also be luxury features such as The Catwalk, Horse and Rider Zone, a Champagne Bar, a Nail Bus and a Shop & Drop area for visitors to enjoy.
Claire Williams from BETA, is delighted with the partnership and has said ‘The new event fills a gap in the calendar and offers our retail members an opportunity to reach customers directly on a new and exciting platform. It offers BETA the opportunity to talk to an audience of engaged equestrians about key topics such as rider and feed safety as we look towards the start of the competition season.’
Do you know someone who loves horses?
The box office will be opening soon with 500 limited free tickets available for the pre-launch. Sign up now https://nationalequineshow.com/sign-up-hpxt to access the pre-launch free tickets and we’ll notify you with a code as soon as the box office goes live. Not your thing? Make sure you let your horse loving friends know.
For more information about The National Equine Show visit nationalequineshow.com
The ticket box office will be open for pre-sale soon, but you can send ticket queries to [email protected]. All commercial queries should go through to [email protected]
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New contemporary and luxury event drops into the equestrian calendar in 2023
